When the 18’49ers heard of gold nuggets and dust in California hills and streams, they scrambled for mules, pickaxes, and mining pans. Now that California and Canada have legalized recreational cannabis use, and many states are rushing to do so, the 20’21ers are scarfing marijuana domain names, hiring MBA grads, and staking claims for their special brew of THC-infused beer.
Ever since California legalized medical use of cannabis in 1996, entrepreneurial people and people with money have been looking to turn the cannabis trade into a bonafide industry. The cannabis Green Rush has been a fast and chaotic ride as growing legalization opened myriad opportunities. It seemed for a while that marijuana was too big to fail.